Mercer Franklin works at different depths depending on what the situation requires — from a single focused day to a fully managed content operation. Every engagement is built around the same premise: reach the buyers already in market, with precision, and let it compound.
The firm's core engagement. A senior marketing partner embedded in your operation — not a consultant who delivers a deck and disappears. This is the engagement for teams that need continuous strategic coverage: channel decisions, message architecture, budget allocation, and the judgment to know which problems are worth solving first.
One engagement hands the operation to Mercer Franklin entirely. The other gives your team the system, the framework, and the 90-day roadmap to run it well on their own.
A fully managed content operation built around the buyers your strategy identified. Mercer Franklin runs editorial strategy, production, distribution, and visibility across search and AI surfaces. Three tiers available — Foundation, Growth, and Strategic — sized to volume and depth of involvement.
A 14-day engagement that gives your team the system, the framework, and the roadmap to produce precision content at scale — without expanding headcount. Voice profile, content architecture, editorial standards, operator training, and a 90-day roadmap. Your team runs the operation; Mercer Franklin builds the machine.
These engagements are built for teams that need focused work on a specific problem — not a retainer. Each one is scoped, time-limited, and delivers a concrete output your team can act on immediately.
A structured engagement that maps your current growth system — what's working, what's wasted, and where the highest-leverage opportunities are. Delivers a prioritized growth plan your team can execute against, not a list of generic recommendations.
A compressed, high-output engagement for teams with a specific strategic question that needs a clear answer fast. Positioning, channel, message, launch — one problem, fully worked. Delivered in days, not weeks.
A full working day with your leadership team. We work through your most pressing marketing problem together — live, in the room, with a written output at the end. Best for teams that learn by doing and want the decision made, not delegated.
The right entry point depends on where your operation is right now — not where you want it to be. Here's a quick read.
Book a strategy call. We'll work through where you are, what you actually need, and which engagement fits.