Mercer Franklin runs the operation on your behalf — strategy, production, distribution, and visibility across search and AI surfaces. Senior editorial judgment at the front of the pipeline; precision systems behind it.
The volume is rarely the issue. The real cost is producing content that does not reach buyers in market, does not move them through the decision journey, and does not show up where they now look for answers.
A managed operation should reach the buyers you have already identified, hold a voice that matches the firm, and remain visible across the surfaces where buyers actually search. Production is the easy part. Precision is the hard part — and the part that compounds.
Each tier operates on a 90-day initial commitment, then continues month-to-month. A 5% discount applies to quarterly prepayment. Strategic tier is reserved for proven-fit clients and capped at concurrent capacity.
Eight pieces a month, configured across long-form, newsletter, and thought leadership. Editorial direction, drafting, editing, and a single revision round per piece.
Twelve long-form pieces a month, repurposed into short-form derivatives across LinkedIn, X, and email. Includes the full Search and AI Visibility methodology.
Fully managed operations — strategy, production, calendar, distribution, optimization. Effectively a fractional content lead embedded in your team. Capped at 1–2 concurrent engagements.
For prospects hesitant about the 90-day commitment, each tier is available as a 14-day paid pilot. The pilot fee credits toward month one if the engagement converts. If it does not, the work product belongs to your team.
Four pieces produced over fourteen days, plus voice mapping for your team's reference.
Six pieces produced over fourteen days, plus voice mapping and an early visibility baseline.
Eight pieces produced over fourteen days, plus voice mapping and a complete visibility baseline.
Every Growth and Strategic engagement includes a methodology for visibility across the three surfaces that now matter: traditional search, Google AI Overviews, and generative engines including ChatGPT, Perplexity, and Claude. Each piece is structured for all three at the production layer, then tracked monthly so the operation adjusts as engine behavior evolves.
We map how AI engines currently perceive your brand and category, define the topics where you should own visibility, and audit the structural patterns that drive citations for your competitors.
We map the actual questions your buyers ask across search and AI surfaces, then architect content into clusters that reinforce one another for both traditional crawl signals and entity reinforcement.
Every piece carries the structural decisions that determine whether it ranks, gets pulled into AI Overviews, and earns generative engine citations. The decisions happen on every piece, not just the ones someone remembers to optimize.
We track presence across all three surfaces every month — traditional rankings, AI Overview appearances, and citations in ChatGPT, Perplexity, and Claude — and report visibility trends alongside engagement metrics.
AI search is a moving target. Each quarter we reassess the entity map, the topic clusters, and the production priorities, and adjust the operation to current engine behavior rather than last quarter's playbook.
Companies that have validated content as a growth channel, allocated budget, and are either managing content badly in-house or working with a freelancer or agency they are no longer satisfied with. The retainer takes the operation off the team's plate while raising its precision.
This is not the right engagement for teams that have not yet committed to content as a growth channel. The retainer compounds an existing investment; it is not the right place to test the channel itself. A strategy sprint is the better entry point for that question.
Book a strategy call to walk through the tiers, the methodology, and which engagement fits the way your operation needs to compound.