Mercer Franklin | Content Strategy & System Architecture
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Content Strategy & System Architecture

Build a content system precise enough to reach the buyers your strategy identified.

A 14-day engagement that gives your team the framework, system, and roadmap to produce content with precision — without expanding headcount or trading judgment for volume.

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Duration 14 days
Scope Fixed fee
Support 14 days
The Problem 01

Most content operations produce volume without precision.

The cost is rarely the writing itself. The real problem is producing content that does not connect to a clear audience strategy, a defined buyer stage, or a system the team can sustain.

  • Topics are chosen by what feels timely, not by who is in market.
  • Voice drifts piece to piece because the framework lives in one person's head.
  • Output scales by adding people, not by improving the system.
The Shift 02

Build the system once. Run it for years.

A content system is not a style guide and a list of topics. It is the architecture that lets a team produce work of consistent quality, voice, and strategic fit — at the volume your growth requires, without sacrificing judgment.

The system delivers
  • A voice your team can match without senior editorial review on every piece.
  • A topic architecture aligned to buyers in market, not whoever is loudest internally.
  • Editorial standards that hold quality steady as the team and the volume grow.
The Engagement 03

Fourteen days. One strategic asset your team owns.

The engagement is bounded by design. We move quickly because the work compounds only after the system is in your team's hands. By day fourteen, you have the framework, the architecture, the roadmap, and the training to run the system without us.

01 Days 1–4

Voice and editorial framework.

Founder and stakeholder interviews. Audit of existing content. A voice profile your team can match without guessing. Audience definitions by stage of intent.

  • Stakeholder interviews and content audit.
  • Voice profile and point-of-view framework.
  • Audience definitions by stage of intent.
02 Days 5–9

Content system architecture.

Prompt architecture, content templates, editorial standards, and quality control checkpoints. The operating layer that lets your team produce consistent work at volume.

  • Prompt architecture and content templates.
  • Editorial standards and review checkpoints.
  • Production workflow your team can run.
03 Days 10–14

Roadmap, training, and handoff.

A 90-day strategic content roadmap. Live training sessions for your operators. A written manual that captures the system. Fourteen days of post-handoff support.

  • 90-day content roadmap aligned to buyer intent.
  • Live operator training, recorded for reference.
  • Written operator manual and 14-day support.
Engagement Options 04

Two engagement levels. Both deliver a complete system.

Standard Engagement

Standard.

$6,500

Delivered in 14 days from kickoff. The complete system, framework, roadmap, and operator training your team needs to run the operation independently.

  • Voice and editorial framework.
  • Content system architecture.
  • 90-day content roadmap.
  • Operator training and manual.
  • 14-day post-handoff support.
Premium Engagement

Premium.

$8,500

Everything in the standard engagement, with deeper voice training, custom content templates beyond the standard set, and an extended support window.

  • Everything in the standard engagement.
  • Deeper voice training for the team.
  • Custom content templates beyond standard.
  • 30-day post-handoff support window.

Optional add-on: 30-day extended support at $1,500 per month. Slack access, weekly output review, and a monthly optimization session for teams that want continuity beyond the engagement.

Fit 05

This engagement is built for a specific kind of team.

Right Fit

You publish already, but the operation strains.

Founders and marketing leaders at growth-stage companies — B2B software, professional services, operator-led businesses — who are publishing content but want to scale output without expanding the team. The system accelerates an existing operation.

Wrong Fit

You are still deciding whether to publish at all.

This engagement is not the right place to start a content operation from zero. If you have not yet committed to content as a growth channel, a strategy sprint is the better entry point. The system is built to compound an existing investment, not to validate a new one.

Ready to Move Forward

This is handled.

Book a strategy call to walk through the engagement, the deliverables, and whether the timing fits your team.

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Mercer Franklin LLC Content Strategy & System Architecture