Ongoing strategic partnership.
For teams that want a sharper, data-driven perspective as they scale and reduce wasted spend.
- Audience strategy and segmentation.
- Campaign performance optimization.
- CAC and ROI benchmarking.
Marketing Advisory
Quiet, precise advisory for teams that need order, clarity, and better growth decisions.
Mercer Franklin helps growth-stage companies reduce wasted spend, sharpen targeting, and improve ROI by building strategy around in-market buyers.
40%
Average CAC Reduction
By eliminating spend on audiences with no near-term purchase intent.
3x
Marketing ROI Improvement
When campaigns are aligned to buyers already in motion.
$100M
Fund Closed
After positioning and investor targeting were rebuilt around active demand.
The Problem
Most marketing spend is aimed too broadly.
The issue is rarely the creative, the channel, or the team. The real problem is spending too much to reach people who are not ready to buy.
- Your campaigns reach a broad audience with limited intent.
- You pay to educate buyers who may never convert.
- CAC climbs while pipeline quality stays flat or weakens.
The Shift
Target buyers in market now, not the whole market.
The best marketing teams do not guess. They use better intelligence to understand who is actively researching, what stage they are in, and how to shape the message around real intent.
Mercer Franklin helps you
- Identify buyers with active, near-term purchase intent.
- Shape messaging around where buyers are in their decision journey.
- Reallocate spend toward audiences more likely to convert.
How We Work
Marketing Advisory
Growth Architecture
Strategy Sprint
Special Engagement — One Day Workshop
A marketing advisory built around precision, not volume.
Mercer Franklin works directly with founders and marketing leaders who want a clearer, more disciplined view of their growth engine. We bring strategy, audience intelligence, and implementation support so your team can move with more certainty and less waste.
Rebuild the foundation.
For companies that need to reframe targeting, positioning, and execution around buyer intent.
- Audience-first positioning.
- Messaging aligned to buyer stage.
- A system your team can scale.
Focused diagnostic work.
A concentrated engagement to identify wasted spend, clarify audience gaps, and define a precision roadmap.
- Audience audit and gap analysis.
- In-market segment definition.
- 90-day targeting roadmap.
High-trust working session.
A one-day session for leadership teams that need alignment, clarity, and a concrete next-step plan.
- Positioning and targeting review.
- Live strategic recommendations.
- Prioritized next steps for execution.
Results
When you reach buyers who are already in market, everything changes.
44% CAC reduction.
A B2B software company was spending across channels with flat conversion. We rebuilt the audience strategy and redirected spend toward in-market buyers, improving pipeline quality and lowering acquisition cost.
$100M closed.
After six months of ineffective marketing, we restructured a firm's positioning and investor narrative around active evaluation, generating enough demand to close a $100M fund in the following six months.
Ready to Move Forward
This is handled.
Book a strategy call and leave with clearer priorities, a calmer perspective, and a more precise path forward.