A firm built around one premise.
Most marketing spend is aimed too broadly at too many buyers who are not ready to act. The companies that grow predictably are the ones that figure out how to reach the buyers already in market — and build systems that do it consistently.
That is what Mercer Franklin does.
The work that compounds is the work that is aimed correctly.
Most marketing problems are not resource problems. They are targeting problems dressed up as volume problems. Adding more content, more ad spend, or more channels does not fix a strategy that is reaching the wrong buyers at the wrong time.
Mercer Franklin works backward from the buyer — who is actually in market, what they need to see at each stage, and which channels put the right message in front of them. The result is a system, not a sprint.
- Start with the buyer, not the channel. Channel decisions follow from a clear picture of who is in market and where they look for answers.
- Build for compounding, not campaigns. The engagements that produce durable results are the ones designed to improve over time, not reset every quarter.
- Measure what moves buyers, not what's easy to count. Impressions and output metrics are not performance. Movement through the decision journey is.
- Stay in the room. Advisory work requires proximity to the decisions being made. We are not a firm that delivers a report and disappears.
Juliana Balinbin Stachurski
Juliana is a marketing strategist and advisor who specializes in bringing order, structure, and repeatable systems to complex growth challenges. Through Mercer Franklin, she works directly with founders and marketing leaders to assess marketing operations, sharpen audience targeting, and build the strategic infrastructure that connects positioning, execution, and measurable ROI.
Her instinct for turning ambiguity into clarity extends well beyond the work. Through her charity work with One Gen Away, Juliana regularly leads onsite logistics for mobile food pantries serving more than 300 families at a time — coordinating hundreds of new volunteers each week to organize and distribute over 30,000 pounds of food. Food is her love language, which makes the food ministry work especially meaningful.
Rooted in a family story that stretches from Lahaina, HI to the Seattle area where she grew up, Juliana now serves on the board of regents at Seattle University, sitting on the executive committee and co-chairing the Committee on Jesuit Identity and Mission Integration — an advisory body to the university president. She lives in the Nashville area, where she and her husband of 25 years have raised their two daughters and a six-pack of sons.
Tell us what's on your plate.
A 15-minute call is enough to get a clear picture of where you are and whether there's a fit. No pitch — just a conversation about the actual problem.